Use This Marketing Strategy To Separate Yourself From Your Competitors
Today I want to share a quick tip with you that isn’t hard to implement, yet will give you a massive advantage among your competitors. Today I want to share a quick tip with you that isn’t hard to implement, yet will give you a massive advantage among your competitors.
What is this tip I speak of you ask?
Social proof.
And by social proof, I mean in this case testimonials.
Now why do testimonials work so well, and why do you need to have them?
Let’s dissect this question elegantly in two ways:
Firstly, testimonials allow other people to share in a positive way what you’ve been able to do for them, rather than you having to do all the pitching and sales leg work yourself.
You see when you’re trying to convince your potential client that you’re awesome (which I’m sure you are) and that you can deliver what they’re asking for, there’s going to be some resistance – a little bit of tension building up within them that will be questioning whether you are in fact the person they should invest in; and more importantly can you walk the walk, and not just talk the talk.
By having testimonials available before, during and after they meet and invest with you, you can relieve some of this tension as they can see that others have worked with you before, and gotten positive results from their initial investment (ROI for example).
Secondly, testimonials are important because it’s what your potential clients are already looking for!
Prior to doing any business with you, your potential clients will be looking online to see what you’re about, what reviews people have given you, and what positive impact and change have you personally, your business and your brand had with people.
Check out some of the statistics below that’ll enhance your interest in using testimonials:
• 88% of people read reviews to determine the quality of a local business (vs. 85% in 2013)• 39% read reviews on a regular basis (vs. 32% in 2013)
• Only 12% of people do not read reviews (vs. 15% in 2013)
• 67% of consumers said they read up to 6 reviews (vs. 77% in 2013)
• 85% of consumers said they read up to 10 reviews (vs. 92% in 2013)
• 7% of consumers said they read 20+ reviews (vs. 2% in 2013)
Now note: You’ll notice a lot of these stats are from 2013. I can only make a smart assessment to gauge that this has only increased as the years have gone by…
Now – what kind of testimonials should you use?
I want you to vary it.
Written is fine, however capture images, and even video testimonials if possible.
Here is an example of some image testimonials I personally use as an example:
From my students results with leads, to working one on one.
Make sure you vary them.
Now, where should you use your testimonials?
Basically wherever people can find you.
Your Facebook page, your website, your landing pages, and other social media.
The more social proof, the better.
So now for some action steps for you after reading this (because it’s not purely about education, but more importantly, implementation):
1. Contact some clients you have served well, and capture some testimonials
2. Use the testimonials and share it in places so your potential clients can see the value you deliver
3. Create a system, so that after serving your clients, you can politely and effortlessly ask them for positive feedback to create new testimonials (I teach my Students how to do this and it works a charm)
After you implement, this, let me know how you go.
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